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Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More

Discovering the Scientist Within

Demonstration: Illustrating anchoring bias with a game show

A game from The Price is Right can be used to illustrate the anchoring bias. The game helps show how prior numerical information can bias our thinking. Students often find conceptual materials more difficult than computational – a concrete example helps make the concept of anchoring bias more understandable (and memorable).

Author: Alexis Grosofsky

Posted: Friday, October 11, 2013