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Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More

Discovering the Scientist Within

Activity: Letter Preference Effects: A Student-Friendly Paradigm for Teaching Basic Research Methods Concepts

This resource consists of a small set of “student-friendly” articles that collectively provide an empirical basis for any number of easily conducted class research projects on the topic of “letter preference” effects. The key article in the set is a study in which the appeal of the letter S led participants to prefer soda in a cup labeled “S” over the same soda in a cup labeled “L” (Woolfolk, Castellan, & Brooks, 1983). The class projects are extensions of this study, designed to determine whether the letter S, as a label, also has positive effects on other dependent variables (e.g., perceptions of people or products; mood; memory, etc.).


Author: Kathleen Puglisi Greenberg

Posted: Monday, September 8, 2014