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Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More

Discovering the Scientist Within

Video: Critiquing Design: ABC News "Behavior Lab" Curly vs. Straight Hair

In this video clip, people give their reaction to curly or straight hair on the same woman. Ratings are giving by adult males, job interviewers, and children in three different contexts. This clip provides students with the opportunity to critique the study design in each context. For example, stop the clip at 3:03 for a nice chance to examine the lack control between the two pictures.


Posted: Thursday, May 6, 2010