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Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More

Discovering the Scientist Within

PowerPoint: Factorial Design: Pepsi Challenge

This activity leads students through a factorial design where students are in one of four conditions where they provide taste ratings for soda (Pepsi vs. Coke) either while knowing or not knowing the brand.

Factorial Design; Identifying IVs & DVs; Manipulating Independent Variables

Author: Gary Lewandowski

Posted: Wednesday, May 12, 2010