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Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More

Discovering the Scientist Within

Activity: Personal Ads: An Archival Research Activity

This activity provides students an introduction to archival research by asking them to do a content analysis of personal ads.

Archival Research; Content Analysis, Qualitative Research, Chi-Square

Author: David B. Strohmetz

Monmouth University

Posted: Monday, May 17, 2010