Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More
This activity provides students an introduction to archival research by asking them to do a content analysis of personal ads.
Archival Research; Content Analysis, Qualitative Research, Chi-Square
Author: David B. Strohmetz