Self-Report

Exemplar Study: Can Using Obscenities Make You More Persuasive? (Multigroup Design)

This multigroup experiment examined the use of an obscenity on thepersuasiveness of a pro-attitudinal message and on perceptions of thecommunicator. Participants watched one of three versions of a video inwhich the speaker advocated lowering tuition at another university. In thefirst version, the speaker used the word “damn” at the beginning of themessage. In the second …

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Lecture Slides: Measuring Dependent Variables

This  lecture introduces students to several different ways of measuring   behavior as the dependent variable.  Several types of behavioral measures are shown, including: behavioral trace, behavioral observation, and behavioral choice. The goal of this lecture is to get students to see other types of measuring DVs, aside from self-report. This starts with a quick overview …

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