Behavioral Measures

Exemplar Study: Does Cuteness Make Us Careful? (Mixed Design)

This article examined how the perception of cuteness influences behavioral carefulness, enhancing people’s ability to care for infants. While researchers took physiological measures of heart activity and skin conductance, they exposed participants to a slide show of pictures of either infant animals (kittens and puppies) previously judged as very cute or adult animals (cats and …

Exemplar Study: Does Cuteness Make Us Careful? (Mixed Design) Read More »

Lecture Slides: Measuring Dependent Variables

This  lecture introduces students to several different ways of measuring   behavior as the dependent variable.  Several types of behavioral measures are shown, including: behavioral trace, behavioral observation, and behavioral choice. The goal of this lecture is to get students to see other types of measuring DVs, aside from self-report. This starts with a quick overview …

Lecture Slides: Measuring Dependent Variables Read More »

Exemplar Study: Smells Like Clean Spirit (Two-group Design/Simple Experiment)

In three studies, the authors examined unconscious influence of smell on behavior. Study 3 used a two-group design to examine the direct effect of citrus scent (exposed vs. nonexposed) on cleaning-related behaviors. The judges recorded the frequency of participants’ crumb removal while eating. Holland, R. W., Hendriks, M., & Aarts, H. (2005). Smells like clean …

Exemplar Study: Smells Like Clean Spirit (Two-group Design/Simple Experiment) Read More »