Observational Methods

Activity: Using SpongeBob Squarepants to Teach Observational/Archival Research and Coding of Behaviors

In this activity, students first brainstorm behaviors that might be present in a children’s TV show that could indicate aggression and cooperation. Next, they watch an episode of Spongebob Squarepants, coding specific behaviors for aggression and cooperation. They comment on the process of recording the behaviors, and whether they would recommend the show to parents. […]

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Exemplar Study: Can You Accurately Judge Romantic Interest? (Mixed Design)

This study sought to determine whether a third party could discern romantic interest between two strangers. To test this, male and female observers watched video clips of speed-dating situations to determine the individual speed dater’s level of romantic interest toward the speed-dating partner. Participants observed clips of different lengths (10 vs. 30 s), and from

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Exemplar Study: Smells Like Clean Spirit (Two-group Design/Simple Experiment)

In three studies, the authors examined unconscious influence of smell on behavior. Study 3 used a two-group design to examine the direct effect of citrus scent (exposed vs. nonexposed) on cleaning-related behaviors. The judges recorded the frequency of participants’ crumb removal while eating. Holland, R. W., Hendriks, M., & Aarts, H. (2005). Smells like clean

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