Exemplar Study: Can Using Obscenities Make You More Persuasive? (Multigroup Design)
This multigroup experiment examined the use of an obscenity on thepersuasiveness of a pro-attitudinal message and on perceptions of thecommunicator. Participants watched one of three versions of a video inwhich the speaker advocated lowering tuition at another university. In thefirst version, the speaker used the word “damn” at the beginning of themessage. In the second […]
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